NURSERY WATER MISLEADS PARENTS

On November 9, 2006, the American Dental Association (ADA) issued an alert advising parents to avoid using water with added fluoride when mixing infant formula. Likewise, the American Academy of Pediatrics ("AAP") recommends that "Supplementary fluoride should not be provided during the first six months of life."

Contrary to these clear warnings, Nursery Water, one of the nation's biggest infant bottled water companies, markets its fluoridated water to infants and claims in its marketing and advertising that fluoride in water will "strengthen your little one's teeth" and "prevent tooth decay."

On February 21, 2008, Herman Gerel, LLP filed the first suit in the country against one of the nation's biggest infant bottled water companies – Nursery Water – for misleading parents with erroneous information on its website and advertising materials regarding the safety and benefits of fluoride in infant bottled water, in clear violation of Federal Trade Commission rules. This case is currently pending in the Central District of California. See DiSimone v. DS Waters of America, Inc.